QUINCY, Mass., March 25, 2026 (GLOBE NEWSWIRE) -- Stran & Company, Inc. ("Stran" or the "Company") $(SWAG)$ $(SWAGW)$, a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, today announced its financial results for the fiscal year ended December 31, 2025, and provided a business update. Management will host a conference call at 10:00 a.m. Eastern Time on Thursday, March 26, 2026.
2025 Financial Highlights
-- Sales: $116.2 million, an increase of 40.6% year-over-year
-- EBITDA: $0.2 million, compared to $(3.6) million in 2024 and an
improvement of $3.8 million
-- Gross Profit: $34.2 million, representing a gross margin of 29.5%
-- Cash, Cash Equivalents, and Investments: $11.6 million as of December 31,
2025
"2025 was a year of strong execution and meaningful financial progress for Stran," commented Andy Shape, Chief Executive Officer of Stran. "We delivered revenue of $116.2 million, representing 40.6% year-over-year growth compared to $82.7 million in 2024. Importantly, this performance included approximately 12.9% organic growth from our core promotional products business, driven by increased spend from existing enterprise customers and new customer wins."
"We also generated positive EBITDA for the 2025 fiscal year, which we believe reflects the scalability of our operating platform, the strength of our customer relationships, and the benefits of our expanding mix of program-based business. While we reported a modest net loss for the year, our results were impacted by higher legal, accounting and other public company-related expenses, including costs associated with the re-audit of historical financial statements. We believe these expenses masked the strength of the underlying operating performance of the business during the year."
"As we entered 2026, we continued to see encouraging momentum across the business. Although we are not providing formal guidance at this time, we are pleased with our start to the year and currently expect first-quarter profitability to improve compared to prior periods. We believe this reflects continued demand from our customer base, the operating leverage in our platform, and the benefits of the strategic progress we made throughout 2025."
"Our growth continues to be supported by a diversified and expanding customer base. Today, we serve more than 2,000 active customers, including over 30 Fortune 500 companies, across a wide range of industries. This breadth of relationships, combined with our focus on programmatic engagements, provides increasing revenue visibility and a strong foundation for sustainable growth."
"A key component of our strategy is converting customers into long-term program relationships, where clients utilize multiple services across our platform, including promotional products, loyalty and incentive programs, e-commerce solutions, print services, warehousing and logistics. This approach drives deeper engagement, longer customer lifecycles, and more predictable revenue streams, while positioning Stran as a strategic partner rather than a transactional vendor."
"During 2025, we also continued to invest in initiatives designed to support our next phase of growth. We enhanced our digital capabilities with the launch of our client-branded online gifting platform, which expands our e-commerce offering and creates an additional scalable solution for customers. Looking ahead, we remain focused on deepening enterprise customer relationships, expanding our programmatic revenue base, investing in technology and selectively pursuing acquisitions. Given the highly fragmented nature of the promotional products industry and the strength of our differentiated platform, we believe Stran is well positioned to continue scaling the business and delivering long-term value for shareholders."
Financial Results for the Fiscal Year ended December 31, 2025
-- Sales increased $33.5 million, or 40.6%, to $116.2 million for the year
ended December 31, 2025 compared to the prior year driven by increased
spending from new and existing customers along with the acquisition of
the Gander Group assets in August 2024. Sales by our Stran segment
increased 12.9%, or $9.4 million, to $82.1 million and sales of our SLS
segment (which consists of the former Gander Group business) increased
242.6%, or $24.1 million, to $34.1 million.
-- Gross profit increased $8.4 million, or 32.6%, to $34.2 million for the
year ended December 31, 2025 compared to the prior year. Gross profit
margin decreased to 29.5% for the year ended December 31, 2025 from 31.2%
in the prior year, primarily due to the acquisition of the Gander Group
business in August 2024, which operates at a lower gross margin than the
Stran segment.
-- Operating expenses increased $5.5 million, or 17.8%, to $36.2 million for
the year ended December 31, 2025 compared to the prior year. As a
percentage of sales, operating expenses decreased to 31.1% for the year
ended December 31, 2025 from 37.2% in the prior year.
-- Net loss was $0.7 million for the year ended December 31, 2025 compared
to a net loss of $4.1 million for the prior year period.
-- EBITDA was $0.2 million for the year ended December 31, 2025 compared to
$(3.6) million in the prior year period.
Conference Call
Management will host a conference call at 10:00 A.M. Eastern Time on March 26, 2026, to discuss the Company's financial results for the fiscal year ended December 31, 2025, as well as the Company's corporate progress and other developments.
The conference call will be available via telephone by dialing toll free 888-506-0062 for U.S. callers or +1 973-528-0011 for international callers and using entry code: 441976. A webcast of the call may be accessed at https://www.webcaster5.com/Webcast/Page/2855/53757 or on the company's Investors section of the website: ir.stran.com/news-events/ir-calendar.
A webcast replay will be available on the Investor Relations section of the Company's website (ir.stran.com/news-events/ir-calendar) through March 26, 2027. A telephone replay of the call will be available approximately one hour following the call, through April 9, 2026, and can be accessed by dialing 877-481-4010 for U.S. callers or +1 919-882-2331 for international callers and entering conference ID: 53757.
About Stran
For over 30 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company's mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty. Additional information about the Company is available at: www.stran.com.
Forward Looking Statements
This press release contains "forward-looking statements" that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as "anticipate, " "believe," "contemplate," "could," "estimate," "expect," "intend," "seek," "may," "might," "plan," "potential," "predict," "project," "target," "aim," "should," "will" "would," or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements include, but are not limited to, the Company's expectations regarding synergies from its acquired businesses, its financial position and operating performance, its expectations regarding its business initiatives, the Company's expectations about its operating performance, trends in its business, the effectiveness of its growth strategies, its market opportunities, and demand for its products and services in general. Forward-looking statements are based on the Company's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled "Risk Factors" in the Company's periodic reports which are filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.
Contacts:
Investor Relations Contact:
Crescendo Communications, LLC
Tel: (212) 671-1021
SWAG@crescendo-ir.com
Press Contact:
Howie Turkenkopf
press@stran.com
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)
December 31, December 31,
2025 2024
-------------- --------------
ASSETS
-----------------------------------
CURRENT ASSETS:
Cash and cash equivalents $ 6,753 $ 9,358
Investments 4,872 8,856
Accounts receivable, net 17,252 18,092
Accounts receivable - related
parties, net - 573
Inventory 7,621 5,389
Prepaid corporate taxes - 28
Prepaid expenses 1,778 2,308
Deposits 363 423
Other current assets 2 455
---------- ----------
Total current assets 38,641 45,482
Property and equipment, net 1,944 1,701
OTHER ASSETS:
Intangible assets - customer
lists, net 3,690 4,170
Intangible assets - trade name 654 654
Goodwill 2,321 2,321
Other assets 53 23
Right of use assets 2,045 797
---------- ----------
Total other assets 8,763 7,965
---------- ----------
Total assets $ 49,348 $ 55,148
========== ==========
LIABILITIES AND STOCKHOLDERS'
EQUITY
-----------------------------------
CURRENT LIABILITIES:
Accounts payable and accrued
expenses $ 8,568 $ 8,919
Accrued payroll and related 1,970 1,513
Unearned revenue 3,201 4,423
Rewards program liability 1,500 6,000
Sales tax payable 327 353
Current portion of contingent
earn-out liabilities 105 256
Current portion of installment
payment liabilities 230 365
Current portion of lease
liabilities 602 366
---------- ----------
Total current liabilities 16,503 22,195
LONG-TERM LIABILITIES:
Long-term contingent earn-out
liabilities 455 455
Long-term installment payment
liabilities 147 425
Long-term lease liabilities 1,695 432
Loan - vehicle 47 --
---------- ----------
Total long-term liabilities 2,344 1,312
---------- ----------
Total liabilities 18,847 23,507
Commitments and contingencies
STOCKHOLDERS' EQUITY:
Preferred stock, $0.0001 par
value; 50,000,000 shares
authorized, 0 shares issued and
outstanding as of December 31,
2025 and December 31, 2024,
respectively -- --
Common stock, $0.0001 par value;
300,000,000 shares authorized,
18,508,157 and 18,598,574 shares
issued and outstanding as of
December 31, 2025 and December
31, 2024, respectively 2 2
Additional paid-in capital 37,925 38,391
Accumulated deficit (7,489) (6,742)
Accumulated other comprehensive
income (loss) 63 (10)
---------- ----------
Total stockholders' equity 30,501 31,641
---------- ----------
Total liabilities and stockholders'
equity $ 49,348 $ 55,148
========== ==========
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 2025 and 2024
(in thousands, except share and per share amounts)
2025 2024
----------- -----------
SALES
Sales $ 116,191 $ 82,194
Sales -- related parties - 460
---------- ----------
Total sales 116,191 82,654
COST OF SALES:
Cost of sales 81,962 56,487
Cost of sales - related parties - 354
---------- ----------
Total cost of sales 81,962 56,841
---------- ----------
GROSS PROFIT 34,229 25,813
OPERATING EXPENSES:
General and administrative expenses 36,186 30,707
---------- ----------
Total operating expenses 36,186 30,707
---------- ----------
LOSS FROM OPERATIONS (1,957) (4,894)
OTHER INCOME:
Other income 937 38
Interest income 296 305
Change in fair value of contingent
earn-out liability - 208
Realized gain on investments 97 208
---------- ----------
Total other income 1,330 759
---------- ----------
LOSS BEFORE INCOME TAXES (627) (4,135)
Provision for income taxes 120 5
NET LOSS $ (747) $ (4,140)
NET LOSS PER COMMON SHARE
Basic and diluted $ (0.04) $ (0.22)
WEIGHTED-AVERAGE COMMON SHARES
OUTSTANDING
Basic and diluted 18,458,827 18,587,607
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 2025 AND 2024
(in thousands)
2025 2024
------- -------
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss $ (747) $(4,140)
Adjustments to reconcile net loss to net
cash (used in) provided by operating
activities:
Depreciation and amortization 1,107 824
Noncash operating lease expense 829 539
Provision for credit losses 373 211
Change in allowance for credit losses --
related parties 401 327
Change in fair value of contingent
earn-out liability - (208)
Noncash interest accretion 49 125
Stock-based compensation 88 128
Unrealized gain on investments - 3
Changes in operating assets and
liabilities:
Accounts receivable, net 468 (263)
Accounts receivable -- related parties,
net 172 (148)
Inventory (2,232) 333
Prepaid corporate taxes 28 33
Prepaid expenses 530 (425)
Deposits 60 1,367
Other assets 423 (455)
Accounts payable and accrued expenses (354) 60
Accrued payroll and related 457 (1,291)
Unearned revenue (1,221) 1,159
Rewards program liability (4,500) 5,125
Sales tax payable (26) (17)
Operating lease liabilities (578) (527)
------ ------
Net cash (used in) provided by operating
activities (4,673) 2,760
CASH FLOWS FROM INVESTING ACTIVITIES:
Business acquisitions, net of cash acquired -- (1,469)
Additions to property and equipment (823) (601)
Proceeds from sale of investments 9,249 8,659
Purchase of investments (5,191) (7,122)
------ ------
Net cash provided by (used in) investing
activities 3,235 (533)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of contingent earn-out liabilities (151) (68)
Payment of installment payment liabilities (462) (760)
(MORE TO FOLLOW) Dow Jones Newswires
March 25, 2026 16:05 ET (20:05 GMT)