Mixue's Profit Expected to Slow in 2026 -- Market Talk

Dow Jones
03/25

0443 GMT - Mixue's profit growth is expected to slow in 2026 due to margin pressure and slower expansion, HSBC analysts Lina Yan and Yimin Wang say in a note. Management is prioritizing store-level productivity over network expansion this year, they say. As delivery subsidies fade, Mixue plans to introduce cost initiatives to boost dine-in traffic and stabilize online orders, which could push gross margin below its 30% target. HSBC cuts its 2026 net profit forecast by 9.4% due to margin compression and also lowers 2026 revenue forecast on fewer net store additions in mainland China. HSBC maintains a buy rating on the stock but lowers its target price to HK$455.90 from HK$499.70. Shares last traded at HK$321.20. (jason.chau@wsj.com)

 

(END) Dow Jones Newswires

March 25, 2026 00:43 ET (04:43 GMT)

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