PubMatic Forms Agentic Media Buying Partnership With Untapped Growth

MT Newswires Live

03/25

PubMatic (PUBM) and media buying collective Untapped Growth said Wednesday that they agreed on a partnership that allows Untapped Growth member agencies' direct integration into PubMatic's AgenticOS.

The companies said the collaboration will enable independent agencies under Untapped Growth to deploy buyer agents operating through AgenticOS, backed by PubMatic's data, inventory, and GPU technology.

No financial details were disclosed.

Price: 8.16, Change: +0.16, Percent Change: +2.00

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