1816 ET - Oxford Industries says Tommy Bahama, the company's largest brand, is regaining some steam. Companywide, comparable sales improved and turned positive in late January, led by a mid-single-digit increase at Tommy Bahama, Oxford's CEO Tom Chubb says during a call with analysts. The metric has remained steady at Tommy Bahama so far this quarter, marking encouraging momentum, he says. Chubb says the brand's recent trends have been driven by efforts to improve the balance of its assortment and better align its offerings with demand. This fiscal year, Tommy Bahama will work to boost its merchandising, brand storytelling, hospitality performance and marketing, he says. "We believe that combination positions Tommy Bahama to deliver improved profitable growth while reinforcing its position as a leading premium lifestyle brand," he says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

March 26, 2026 18:16 ET (22:16 GMT)

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