By Andrea Figueras

Danish jeweler Pandora said it opened a new online distribution center in Canada, aiming to reduce the company's exposure to President Trump's tariffs.

The group said Tuesday that online jewelry orders destined for the Canadian market will no longer need to pass through U.S. customs.

The opening of the new facility falls within Pandora's plan to shift its distribution network, which was unveiled last year following Trump's move to impose higher tariffs on imported goods to the U.S.

The company said at the time that it aimed to skip the U.S. for shipments bound for Canada and Latin America, allowing it to reduce the potential impact of the duties.

Pandora has its main production hub in Thailand, which faces a 19% tariff rate for most products, and counts the U.S. as its top market.

The new center will also help the company handle its growing online business in Canada, where it has 96 stores. The country is one of Pandora's fastest-growing markets, with revenue up more than 50% since 2019 and exceeding 1 billion Danish kroner ($154.6 million) in 2025.

More than 20% of the jeweler's sales in Canada come from online orders, which have until now been handled from distribution centers in the U.S. The new facility will allow the company to cut delivery times and simplify returns, it said.

Write to Andrea Figueras at andrea.figueras@wsj.com

(END) Dow Jones Newswires

April 01, 2026 09:21 ET (13:21 GMT)

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