NielsenIQ (NIQ) said Wednesday it introduced an artificial intelligence conversational interface called Ask Arthur Chat to help clients extract information from its consumer database.

The new software allows small and medium-sized businesses to ask about retail market trends and product performance using natural language, the company said.

The system generates responses from the company's proprietary retail datasets, and future updates for the platform will include multilingual support and integration into broader geographic markets, NielsenIQ said.