Stagwell's (STGW) HarrisQuest said Monday it has launched a voice-enabled artificial intelligence analyst for real-time insights on its brand measurement platform.

The Lou AI analyst can generate custom segments, render reports, apply filters and generate insights using a brand's data, the company said.

Stagwell said the tool enables users to perform audience segmentation, competitive analysis and time-based comparisons.

Shares of Stagwell were 2.7% higher in early Monday trading.

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