NIQ said Thursday that it has launched Growth Pathways, a new insights and analytics offering designed to help marketers and business leaders identify category and brand growth opportunities by combining consumer research with performance data.

The company said Growth Pathways integrates qualitative and quantitative research with its sales and market datasets to provide a structured roadmap linking current performance with future growth potential. The platform uses AI-enabled research tools to uncover consumer behavior patterns and "jobs to be done," it said.

NIQ said the solution is aimed at supporting category expansion, innovation strategies, and stronger brand positioning across markets.