Netflix Sees Signs That Podcasts May Boost Engagement -- Market Talk

Dow Jones

15小時前

1851 ET - Netflix says it's seeing two early indicators that its podcast business may boost overall engagement. For one, viewers tend to listen to podcasts during daytime hours, allowing Netflix to capture a time when it tends to have less engagement, co-CEO Ted Sarandos says during a call with analysts. People are also viewing the podcasts on mobile, a format where TV and film have historically made up a small share of viewing, he says. "It's great that we get to meet our members where they are, even when they're enjoying other forms of entertainment," Sarandos says. "That's really a thrilling early sign." The streaming giant says it plans to continue adding to its podcast catalog, which includes new Netflix originals as well as several licensed podcasts across genres like pop culture, true crime and sports. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

April 16, 2026 18:51 ET (22:51 GMT)

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For one, viewers tend to listen to podcasts during daytime hours, allowing Netflix to capture a time when it tends to have less engagement, co-CEO Ted Sarandos says during a call with analysts. People are also viewing the podcasts on mobile, a format where TV and film have historically made up a small share of viewing, he says. \"It's great that we get to meet our members where they are, even when they're enjoying other forms of entertainment,\" Sarandos says. \"That's really a thrilling early sign.\" The streaming giant says it plans to continue adding to its podcast catalog, which includes new Netflix originals as well as several licensed podcasts across genres like pop culture, true crime and sports. 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For one, viewers tend to listen to podcasts during daytime hours, allowing Netflix to capture a time when it tends to have less engagement, co-CEO Ted Sarandos says during a call with analysts. People are also viewing the podcasts on mobile, a format where TV and film have historically made up a small share of viewing, he says. \"It's great that we get to meet our members where they are, even when they're enjoying other forms of entertainment,\" Sarandos says. \"That's really a thrilling early sign.\" The streaming giant says it plans to continue adding to its podcast catalog, which includes new Netflix originals as well as several licensed podcasts across genres like pop culture, true crime and sports. 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For one, viewers tend to listen to podcasts during daytime hours, allowing Netflix to capture a time when it tends to have less engagement, co-CEO Ted Sarandos says during a call with analysts. People are also viewing the podcasts on mobile, a format where TV and film have historically made up a small share of viewing, he says. \"It's great that we get to meet our members where they are, even when they're enjoying other forms of entertainment,\" Sarandos says. \"That's really a thrilling early sign.\" The streaming giant says it plans to continue adding to its podcast catalog, which includes new Netflix originals as well as several licensed podcasts across genres like pop culture, true crime and sports. 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