Life360's New Bull Sees Leverage From Advertising -- Market Talk

Dow Jones
04/29

0123 GMT - Life360's new bull at Macquarie sees potential for meaningful operating leverage from the tracking-app developer's advertising business. Initiating coverage with an outperform rating, Macquarie tells clients in an analyst note that modest advertising average revenue per user on a largely fixed cost base could help shift Life360's margins toward the company's longer-term ambitions. The analyst writes that there is upside to paid user growth from Life360's pet tracker product, while its data is deep and hard to replicate. Macquarie puts a A$32.20 target price on Life360's Australia-listed stock, which is up 0.8% at A$20.31. (stuart.condie@wsj.com)

 

(END) Dow Jones Newswires

April 28, 2026 21:23 ET (01:23 GMT)

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