McDonald's (MCD) is well positioned globally for market-share gains and offers an appealing long-term valuation despite lingering macroeconomic headwinds, UBS Securities said Monday in a report.

Solid execution of strategic plans is likely to continue, with McDonald's among the best-positioned quick-service chains given its strong value and brand perception, the report said. Still, investor sentiment has softened on concerns that H2 same-store sales may turn negative against difficult comparisons, UBS said.

Underlying momentum should remain steady, supported by value offerings, menu innovation, digital and loyalty gains, and marketing campaigns, the report said.

Data points to only a limited early sales lift from a new beverage platform, though McDonald's is expected to roll out additional options through the year, seen as a modest same-store-sales driver, UBS said.

The company's campaigns, collaborations and merchandising are expected to continue resonating with consumers, supporting brand relevance and sales, while tech improvements should provide a competitive edge, the report said.

UBS reiterated its buy rating on McDonald's stock and its $365 price target.

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