Ecolab (ECL) has created incremental cross-selling opportunities through a holistic "One Ecolab" approach, RBC Capital Markets said in a note Monday.

RBC analysts said the company has shifted from a division-focused to a customer-centric model.

The note also said that the company's 'One Ecolab' initiative targets its top 35 customers, collectively representing about $3.5 billion in revenue.

Meanwhile, Ecolab expects raw material deflation, pricing actions, and solid execution to drive double-digit operating income and earnings per share growth over the mid-term.

RBC expects the company to continue to price based on value, as well as benefit from near-term raw material deflation.

Analysts have an outperform rating on the stock and a $337 price target.

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