Ralph Lauren Gains Traction With Sports, Entertainment Events -- Market Talk

Dow Jones

05/22

1319 ET - Ralph Lauren is seeing its recent marketing initiatives pay off. The apparel company's efforts to elevate its brand positioning with activations tied to sports and entertainment, including at the Olympics and a runway show in New York, helped it attract 1.4 million new customers to its direct-to-consumer businesses in the latest quarter, a low double-digit increase to last year, CEO Patrice Louvet says during a call with analysts. "Around the world, these activations are driving strong sustainable growth in new customer acquisition and retention," Louvet says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

May 21, 2026 13:19 ET (17:19 GMT)

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The apparel company's efforts to elevate its brand positioning with activations tied to sports and entertainment, including at the Olympics and a runway show in New York, helped it attract 1.4 million new customers to its direct-to-consumer businesses in the latest quarter, a low double-digit increase to last year, CEO Patrice Louvet says during a call with analysts. \"Around the world, these activations are driving strong sustainable growth in new customer acquisition and retention,\" Louvet says. 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The apparel company's efforts to elevate its brand positioning with activations tied to sports and entertainment, including at the Olympics and a runway show in New York, helped it attract 1.4 million new customers to its direct-to-consumer businesses in the latest quarter, a low double-digit increase to last year, CEO Patrice Louvet says during a call with analysts. \"Around the world, these activations are driving strong sustainable growth in new customer acquisition and retention,\" Louvet says. (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  May 21, 2026 13:19 ET (17:19 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}