0821 GMT - NetEase's focus on creating unique, irreplaceable experiences for both new and existing titles will enhance the games' lifetime value and market impact, Citi analysts say in a research note. As the game maker aims for more game innovation and bigger global exposure, each single new title may create a bigger impact in the market, despite potentially fewer titles, they say. Management believes greater AI utilization can accelerate the supply of live operations and meet growing demands from the gaming community, the analysts say. They view NetEase as a defensive play, citing "its rich, healthy and sustainable games portfolio, improving margin trajectory, and consistent shareholder returns." NetEase's Hong Kong-listed shares ended 5.7% higher at HK$181.50. (sherry.qin@wsj.com)

(END) Dow Jones Newswires

May 22, 2026 04:21 ET (08:21 GMT)

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