Chery Automobile (HKG:9973) is gearing up for the launch of a compact electric vehicle in Japan under a newly launched brand called EMTA, Nikkei Asia reported Thursday.

The brand, a joint venture between Chery and four other businesses, plans to debut four electric models in Japan by 2029, including one that could come next spring.

The so-called kei car will be developed in China and Japan, with production initially taking place in China, the report said.

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