Apple is set to unveil a revamped AI strategy at its Worldwide Developers Conference on Monday to recover from a rocky AI rollout over the past two years, Bloomberg reported Friday.

Apple shares rose 1% in morning trading on Friday.

The report said the company is expected to introduce an upgraded Siri assistant, new AI features, and updates to its operating systems across the iPhone, iPad, Mac, Apple Watch, Apple TV and Vision Pro.

This year's software updates will focus less on design changes and more on improving performance, battery life, reliability and AI capabilities, according to the report.