PVH's (PVH) is gaining momentum in its turnaround as direct-to-consumer channel growth accelerates and execution improves across key Calvin Klein and Tommy Hilfiger product categories, UBS said in a note Wednesday.

The firm said the company's DTC growth rate turned positive for the first time since Q1 of 2024, adding that this is a leading indicator of broader business health and evidence that the PVH+ strategy is working.

UBS pointed to strength in Calvin Klein underwear and denim and Tommy Hilfiger sweaters and outerwear, noting PVH is now seeing gains across full categories rather than isolated pockets.

EMEA weakness remains a near-term headwind, the firm noted, though it said the underlying improvement in the business keeps its long-term outlook constructive.

UBS maintained its buy rating on PVH with a $130 price target.

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