The Securities and Exchange Commission (SEC) of Thailand has partnered with TikTok Thailand to strengthen financial and investment literacy while building resilience against online fraud through a new initiative.

Under the "Fin-Talk with TikTok" campaign, content creators will be encouraged to produce accurate and easy-to-understand financial content, with guidance on responsible communication, platform rules, and engaging storytelling techniques, according to a Thursday press release by the regulator.

The collaboration also includes a memorandum of understanding to focus on improving digital literacy and awareness of investment risks and scams.

A nationwide video contest will also be launched, allowing creators and the public to submit content and win prizes, with further details to be announced via TikTok's official SEC channel, the watchdog said.