The One Summer Vacation Destination That's Getting Cheaper for Americans -- Barrons.com

Dow Jones
06/11

By Callum Keown

Getting away for the summer has rarely, if ever, been as expensive. Dreams of sun-soaked beaches, warm sand and sea air have been dashed, or least marred, by the wallet-busting reality of life in 2026.

But it doesn't have to be that way. While airfares are surging and travel costs are rising for destinations across the board this summer, there's one notable exception -- Europe.

The Iran war, soaring jet-fuel prices, and the soccer World Cup have all conspired to make domestic travel in the U.S. incredibly pricey.

But travel to and within Europe is looking surprisingly affordable. Advance purchase trans-Atlantic fares were down 15% year over year for Friday June 19, according to Deutsche Bank's latest pricing analysis of the 500 busiest domestic and international routes. Mexico was the only other region to experience a drop, down 1.9%.

In contrast, domestic fares for United Airlines more than doubled, American Airlines prices rose 41% and JetBlue Airways fares climbed 30% year over year.

It's the second consecutive week of falling trans-Atlantic 21-day advance fares year over year. Dallas, New York, and Atlanta flights to London Heathrow and Atlanta to Paris all had double-digit price declines. All of sudden fish and chips on the River Thames in London or a boat trip down the Seine don't seem too far-fetched.

U.S.-Europe fares so far in the second quarter are down 17% on the previous year, Raymond James analyst Savanthi Syth noted at the end of May. That's based on data showing the lowest published fares and doesn't capture premium demand, which she said "continues to be the driving force" on longer-haul international routes. "Significant declines" for fares between the U.S. and Heathrow are also skewing the data slightly.

But the bottom line is that not everything is ludicrously expensive when it comes to travel this summer.

Carrier Conundrum

Good news for the consumer doesn't necessarily mean bad news for investors, though. Higher airfares have been key to a recovery in airline stocks recently, allowing carriers to mitigate the impact of surging fuel costs. American Airlines shares have jumped 27% since the start of April, Delta Air Lines is up 20% over the period, while United is up 15%.

"While some data has shown softer international fares year over year, we're seeing pricing remain relatively resilient thanks to strong travel demand," Frank Holmes, U.S. Global Investors CEO, tells Barron's. "When airlines can pass through higher fuel costs without sacrificing traffic, it supports revenue growth and positions well-managed carriers to expand margins and profitability," he adds.

United and American stocks remain down 5% and 11%, respectively in 2026 with upside to come if the Iran war eventually ends and oil prices fall once shipping traffic through the Strait of Hormuz picks up.

So, investors in airline stocks can fly across the Atlantic on the cheap and not worry about the fallout for their portfolios.

But what about when they get there? Well, they may also find it cheaper to stay and get around the continent -- whether that's exploring the Eiffel Tower in Paris or grabbing a slice of pizza in the shadow of Rome's Colosseum.

Ryanair, a dominant low-cost carrier in the region, recently revealed it's 80% hedged on fuel -- at just $67 per barrel -- through April 2027. That leaves the airlines well-placed to keep fares lower than its competitors, Hoover up market share, and even strengthen its position if conflict in the Middle East drags on.

CEO Michael O'Leary said that even if the Strait of Hormuz remains closed until the end of March 2027 "there would be about three or four airlines less flying in Europe." Less well-hedged competitors are already cutting capacity, he added, while Ryanair is not.

Low-cost really does mean low-cost in Europe. A Ryanair flight from London to Spain's capital Madrid -- a hotbed of culture and cuisine -- in the middle of August, for example, is currently priced at $28.

If you're buying a ticket, you might also consider buying the stock as well. The American depositary receipts are down 20% this year, which seems a little overdone given the Irish carrier's fuel dynamics and industry-leading position.

Rome Around

Hotel room rates in several popular European destinations are considerably lower year over year, too.

"This is actually one of the more interesting dynamics of the summer," Trivago CEO Johannes Thomas told Barron's.

Four destinations stand out from the travel-search provider's data, he said. Room rates in Madrid are down 15% to 178 euros ($206) per night but U.S. demand is up 24%. In Italy, Florence is down 10% with demand rising 39%, Venice prices are 7% lower again with demand climbing 30%, and Rome is down 5% with demand among Americans up 27%.

If you've ever fancied a gondola ride through Venice's famous canals, now might be the time -- many Americans have already grasped the opportunity this summer.

"Prices are softer and American travelers are noticing. The result is a summer where the classic European trip is more attainable for Americans than it has been in a while," Thomas said. The "unexpected" impact of the World Cup could be a factor, with inflated prices in U.S. cities driving people to international alternatives with better value, he added.

CoStar, the information and analytics firm, downgraded their 2026 U.S. outbound travel growth forecast to 3.8%, from 4.6% in early June as they expect more Americans to stay stateside for the summer.

U.S. hotel revenue per available room was the highest on record in the first quarter, CoStar added. That points toward occupancy and prices being high.

Domestic airfares surging, hotel room rates soaring, and gas prices at the pump north of $4 a gallon is an ugly combination. But a European escape could be a way of getting a break without breaking the bank.

Write to Callum Keown at callum.keown@dowjones.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

 

(END) Dow Jones Newswires

June 11, 2026 01:00 ET (05:00 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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