By Adriano Marchese

BCE is slashing about 1% of its workforce as it looks to find efficiencies to better navigate the competitive telecom space.

The Canadian telecommunications company said it is cutting about 690 workers at the company, including roughly 230 unionized roles.

BCE began organization changes late last year to reflect its strategy of migrating customers to its fiber network as well as to seek out operating efficiencies.

Canada's big telecoms, such as Rogers Communications and Telus, have been navigating a tougher operating environment as competition among them intensifies, dampening growth. The arrival of Quebecor as a national wireless challenge has put pressure on pricing, while lower population growth tied to tighter immigration policies in Canada has softened subscriber additions.

With their core wireless and internet markets under strain, the telecoms have been scrambling to find new sources of profit, ranging from internal cost-cutting measures and efficiency initiatives to seeking out greener pastures through investments in artificial intelligence, digital services and even healthcare.

"At BCE Investor Day, we outlined our three-year plan to drive sustainable growth in a highly competitive market. Organizational changes began late last year to better align the team structure with our strategy, and the current workforce reductions continue that work," BCE said in an statement.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

June 16, 2026 10:08 ET (14:08 GMT)

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