e.l.f. Beauty Launches e.l.f. Hair

Dow Jones

06/16

By Anvee Bhutani

e.l.f. Beauty said Monday it is expanding its branded products with the launch of e.l.f. Hair, a new line of six haircare and styling products.

The company said the collection includes shampoo, conditioner, a treatment oil, an anti-frizz spray, a styling cream and a styling cream wand, with products priced between $6 and $10.

The line will launch Tuesday on TikTok Shop, followed by availability on the company's website and Target's website on June 24. Products will arrive in U.S. Target stores July 5.

e.l.f. said the expansion follows strong consumer interest in haircare and positive demand for two limited-edition hair styling products it released earlier this year.

Write to Anvee Bhutani at anvee.bhutani@wsj.com

(END) Dow Jones Newswires

June 15, 2026 16:18 ET (20:18 GMT)

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