NIQ Global Intelligence (NIQ) said Thursday that it is partnering with AdTech firm Ogury to integrate its GeoPurchase retail data into Ogury's Persona Intelligence Engine.

The partnership will bring NIQ's real-world purchase data across markets, including the US, Canada, and Europe, into Ogury's audience model, which combines behavioural, intent, and deterministic signals, it said.

It said the integration will allow advertisers to create more precise, purchase-informed consumer personas.

NIQ said its retail intelligence captures product-level sales data across major retailers, helping brands understand category demand and competitive positioning.