Nike Turnaround May Take Longer than Investors Hoped

Dow Jones

06/26

1036 ET - KeyBanc downgrades Nike to sector weight on worries the company's turnaround is proving slower than expected. The brokerage points to lingering weakness in China and Europe, tougher competition from emerging athletic brands and another management shakeup as reasons to stay on the sidelines.While Nike has made progress rebuilding wholesale relationships and running its business, KeyBanc says investors may need to wait for a planned Investor Day before gaining confidence that the recovery is on firmer footing. The firm says that Nike still trades at a premium to peers despite the uncertain outlook. (anvee.bhutani@wsj.com)

(END) Dow Jones Newswires

June 26, 2026 10:36 ET (14:36 GMT)

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The brokerage points to lingering weakness in China and Europe, tougher competition from emerging athletic brands and another management shakeup as reasons to stay on the sidelines.While Nike has made progress rebuilding wholesale relationships and running its business, KeyBanc says investors may need to wait for a planned Investor Day before gaining confidence that the recovery is on firmer footing. The firm says that Nike still trades at a premium to peers despite the uncertain outlook. (anvee.bhutani@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 26, 2026 10:36 ET (14:36 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nike Turnaround May Take Longer than Investors Hoped</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNike Turnaround May Take Longer than Investors Hoped\n</h2>\n<h4 class=\"meta\">\n<div class=\"head\" \">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time smaller\">2026-06-26 22:36</p>\n</div>\n</div>\n</h4>\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n  1036 ET - KeyBanc downgrades Nike to sector weight on worries the company's turnaround is proving slower than expected. The brokerage points to lingering weakness in China and Europe, tougher competition from emerging athletic brands and another management shakeup as reasons to stay on the sidelines.While Nike has made progress rebuilding wholesale relationships and running its business, KeyBanc says investors may need to wait for a planned Investor Day before gaining confidence that the recovery is on firmer footing. The firm says that Nike still trades at a premium to peers despite the uncertain outlook. (anvee.bhutani@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 26, 2026 10:36 ET (14:36 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2646656583","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2646656583","pubTimestamp":1782484560,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1036 ET - KeyBanc downgrades Nike to sector weight on worries the company's turnaround is proving slower than expected. The brokerage points to lingering weakness in China and Europe, tougher competition from emerging athletic brands and another management shakeup as reasons to stay on the sidelines.While Nike has made progress rebuilding wholesale relationships and running its business, KeyBanc says investors may need to wait for a planned Investor Day before gaining confidence that the recovery is on firmer footing. The firm says that Nike still trades at a premium to peers despite the uncertain outlook.  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The brokerage points to lingering weakness in China and Europe, tougher competition from emerging athletic brands and another management shakeup as reasons to stay on the sidelines.While Nike has made progress rebuilding wholesale relationships and running its business, KeyBanc says investors may need to wait for a planned Investor Day before gaining confidence that the recovery is on firmer footing. The firm says that Nike still trades at a premium to peers despite the uncertain outlook. (anvee.bhutani@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  June 26, 2026 10:36 ET (14:36 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}