1318 ET - Apple's price increases shouldn't have too much of an impact on its business given the focus on selling to higher earners, Wedbush says in a note. Apple raised prices for Macs and iPads between 15% and 25% as a response to the rising costs of memory and storage chips. "The current memory price increases have forced Apple's hand to raise prices, but we believe the company is in a strong position to increase prices without sacrificing hardware performance and risking increasing customer churn given the company's increasing focus on the higher-end consumer," the analysts say. Apple's partnership with Intel should help diversify the supply chain and take off some memory and storage pressure, they add. (elias.schisgall@wsj.com)

(END) Dow Jones Newswires

June 25, 2026 13:19 ET (17:19 GMT)

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