Bell Financial Group (ASX:BFG) launched the Bell Potter Private Wealth service offering personalized investment advice, portfolio management, and consolidated reporting through one integrated platform.

The service offers exposure to traditional asset classes, initial public offerings, managed and exchange traded funds, international public and private markets, alternative assets, model portfolios, and gearing solutions, the company's website showed.

The service's clients includes individual investors, families, trusts and foundations, companies, self-managed super funds, and not-for-profits, per the website.