Nike's struggles outside North America are weighing on its broader turnaround. Fourth-quarter revenues fell 12% in Greater China, once one of its most lucrative to $1.3 billion. Meanwhile, its troubled Converse unit tumbled 32% to $244 million, with declines across all territories. Growth in North America provided a bright spot, rising 3% to $4.8 billion. For the full fiscal year, Greater China revenues dropped 11% to $5.8 billion and Converse fell 31% to $1.2 billion, reflecting persistent weakness in two segments the company once counted on for growth.

This article was automatically created using artificial-intelligence technology and reviewed by Dow Jones Newswires editors.

(END) Dow Jones Newswires

June 30, 2026 16:38 ET (20:38 GMT)

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