Levi Strauss's shift toward prioritizing direct-to-consumer sales is gaining momentum. For 2Q, net revenues rose 8% to $1.6 billion, with DTC now comprising 51% of the total mix. E-commerce drove much of that expansion, climbing 19% on a reported basis. Levi's evolution from a wholesale-heavy model toward what it calls a "DTC-first" denim company is translating to faster growth and higher profitability, CEO Michelle Gass said.

This article was automatically created using artificial-intelligence technology and reviewed by Dow Jones Newswires editors.

(END) Dow Jones Newswires

July 08, 2026 16:10 ET (20:10 GMT)

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