0643 GMT - WPP investors should pay more attention to the company's progress on winning new accounts and cutting costs than to its earnings when it reports first-half results next month, analysts at Citi say in a research note. The U.K. advertising group is expected to report a 6.4% decline in like-for-like revenue less pass-through costs for the second quarter, according to Citi's estimate. Nevertheless, assessing its progress on forward-looking indicators will be more important, the analysts say. WPP has delivered positive momentum on net new business wins lately, which supports its goal of returning to organic growth next year, and is targeting 500 million pounds in savings by 2028, they add. Any updates on potential portfolio actions will likely be in focus as well, Citi says. (adria.calatayud@wsj.com)

(END) Dow Jones Newswires

July 15, 2026 02:43 ET (06:43 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.