Netflix Looks to AI to Improve Customer Experience - Market Talk

Dow Jones

07/17

1614 ET - Netflix says it's leveraging artificial intelligence to offer a more personalized and interactive product, part of its sweeping strategy to use the technology in every part of its service and business. It's using large language models to better understand member preferences, and improve the way it helps them find films and series they will like. Netflix is also working to improve its search feature with new voice search functionality and AI-powered natural language search.(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

July 16, 2026 16:14 ET (20:14 GMT)

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