Netflix's Strategy Will Take Time to Play Out

Dow Jones
07/17

1103 ET - Netflix has the right strategy, but it will take awhile to bear fruit, Wedbush Securities analysts say in a note after the company reported underwhelming results and guidance. The analysts say they are optimistic that Netflix's advertising ramp, layered with games, podcasts and eventually performance marketing, will result in materially greater profit and free cash flow. "We just think it takes longer, with more noise, to see confirmed," they say. "This is less a change in conviction on the destination, but rather an admission that it's a longer runway to the next growth spike." The analysts lower their price target to $105 from $118. (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

July 17, 2026 11:04 ET (15:04 GMT)

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