Medifast (MED) said Friday it has launched a metabolic health system and newly formulated meal replacements under the new Trilivy brand.

The platform replaces OPTAVIA to expand the company's focus from traditional weight loss to broader metabolic health challenges, the company said.

The system uses proprietary ingredient formulas to target visceral fat reduction while preserving lean body mass across three phases, it added.

The brand will continue to utilize the company's nationwide network of independent coaches to deliver user support, Medifast said.