8x8 (EGHT) said Tuesday that it launched 8x8 Small Business, a self-serve, consumption-based unified communications offering aimed at companies with fewer than 100 users.

The new platform lets direct resell partners deploy services without fixed seat counts or annual licenses, allowing customers to pay only for what they use, it said.

Initially available in the UK, Ireland and Australia, the offering includes global calling, meetings, chat, CRM integration and Microsoft Teams Phone integration, with deployments possible in as little as five days, it added.