General Motors intends to launch an in-vehicle artificial intelligence system later this year, CNBC reported Friday, citing an interview with Anna Santos, GM's director of product management of voice and AI/machine learning.

Santos said the new GM AI assistant will be more integrated with the vehicle, its capabilities and its telematics information than the automaker's recently launched Gemini AI assistant from Alphabet's (GOOGL, GOOG) Google, according to the report.

GM did not immediately respond to a request for comment from MT Newswires.