Procter & Gamble's Beauty segment delivered 4% organic sales growth in the fourth quarter, standing out against flat overall organic sales for the company. Hair Care drove the outperformance with mid-single-digit organic growth fueled by volume gains in Asia Pacific and Europe, along with innovation-driven pricing in Latin America. The super-premium SK-II brand contributed favorable product mix in Skin Care, though volume declines in Greater China offset those gains. The segment's 6% reported net sales growth contrasts with the broader company's 2% increase, reflecting the uneven performance across P&G's portfolio during the period

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