Life360 Bull Sees Watch App as Subscription Tailwind

Dow Jones
08/04

0047 GMT - Life360's bull at Macquarie sees the launch of a dedicated Apple Watch app offering as a likely tailwind to paid subscriptions. A note from one of the investment bank's analysts highlights the July launch of the watch app, pointing out that it extends the location-tracking platform's reach to younger children yet to own a mobile phone. The analyst explains that this adds to the potential growth of monthly active users, and creates an earlier opportunity for converting users to paid subscribers. This is particularly relevant in the high-value U.S. market, the analyst adds. Macquarie keeps an outperform rating on Life360's Australia-listed stock and lowers its target price 6.0% to 31.10 Australian dollars on moderated hardware and advertising expectations. Shares are up 6.8% at A$27.29.

 

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