The Pointy Desert Plant That Could Make Toilet Paper Softer

Dow Jones
08/07

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The next generation of plush paper towels, toilet paper and diapers could be made with a plant with long, pointy leaves that grows in arid climates.

After scouring the Earth for two decades, Kimberly-Clark, the maker of Scott, Cottonelle, Kleenex and Huggies brands, says hesperaloe could replace wood fiber in paper-based products, Natasha Khan reports. The long, slender fibers from the plant could be used to make products that are both stronger and softer than wood-based equivalents. It could also be cheaper and less environmentally damaging than cutting down trees.

A viable alternative to wood fiber would be a scientific breakthrough that could reshape the consumer-products landscape. Many American shoppers find current alternatives to traditional wood fiber in paper-based products -- mainly bamboo and recycled paper -- too rough.

Kimberly-Clark identified hesperaloe as a top contender among 70 candidates for potential new sources of fiber, including wheat straw, leftover corn, chicken feathers, seaweed and algae. The company, one of the biggest makers of paper-based products in the world, is hopeful that hesperaloe could help them reach their ambition to eventually stop using fibers from natural forests.

More on this topic:

   -- Fund-Raising for Forest Restoration Shows Climate Efforts Alive (Read) 
 
   -- America's Top Logger Bets It Can Make Money Off Small, Crooked Trees 
      (Read) 
 
   -- Kimberly-Clark to Invest $2 Billion in U.S. Manufacturing Sites (Read) 

🤔 Should paper products be made with materials other than wood fiber? Send me your thoughts, questions and predictions at future@wsj.com. Include your full name and state, and we might publish your response in a coming edition. (If you're reading this in your inbox, you can just hit reply.)

More of What's Next: A Treatment for Narcolepsy; A Breakthrough in Breeding New Avocados; Singles Swap Swiping for Matchmaking Bots

The race is on to come up with the next big sleep drug. The FDA approved the first medication to treat narcolepsy by targeting a brain chemical that regulates wakefulness.

A breakthrough on how avocado trees change sexes could cut years from the breeding cycle. A new study helps explain how the process works -- and could speed up breeders' ability to develop new varieties.

Love in the time of AI: Chatbots are taking over online dating. Some singles are turning to AI-trained matchmakers as they burn out on swiping.

Future Feedback

Last week, we reported on a radical new jet design. Readers shared their thoughts about what passenger jets should look like in the future.

   -- "New passenger jets? Whatever they look like, it needs to be supersonic. 
      And at least Mach 2. We're too damn slow -- let's get on with the high 
      tech that allows high-altitude supersonic speeds -- with current pricing. 
      More people would fly long distances if we greatly shortened travel 
      times." -- Ken Campbell, California 
 
   -- "Painted as birds. Each one different." -- Hal Gordon, Maryland 
 
   -- "I would like to see large passenger airplanes designed to accommodate 
      faster loading, unloading and turnarounds. One option might be to follow 
      the tractor-trailer model used for long-haul trucks. Passengers could 
      board through a double-wide opening at the front of the plane, made 
      possible by the fact that the cockpit is attached after loading. Another 
      option might be a shell-within-a-shell design for the passenger area. The 
      passengers could board inner shells from both ends, and then the shells 
      would be loaded into the plane from the rear, C-130-style." -- Will 
      Turner, California 
 
   -- "It doesn't matter what they look like. It's aerodynamic efficiency that 
      matters." -- John Powell, California 

(Responses have been condensed and edited.)

Elsewhere in the Future

   -- Three factors in midlife can delay the onset of dementia by 13 years. 
      (New Scientist) 
 
   -- The one town that wants a data center. (The Atlantic) 
 
   -- AI conquered coding. Fast food is next. (Wired) 

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