South Korea's consumer goods exports to China rose 8.7% year over year to $3.44 billion in the first half of the year, driven by higher shipments of apparel, food, and cosmetics.

To sustain export momentum, the government plans to expand live-commerce marketing, pop-up stores, regional distribution channels beyond JD.com (HKG: 9618) and Alibaba (HKG: 9988), and inland logistics hubs in cities including Chengdu and Xi'an, the Ministry of Trade, Industry and Energy said in a Friday statement following a meeting with South Korean trade officials based in China.