ASOS Seems to be Making Progress

Dow Jones
08/27

1245 GMT - ASOS is starting to look like a very different company as it undergoes a turnaround plan, Berenberg analysts say in a note. The online fashion retailer has been pushing ahead with a complete operational and strategic reset. "We have not yet seen concrete evidence of a sales recovery, but we have seen new customer growth--a leading indicator according to the company--heading in the right direction," they say. The company hasn't yet reported positive sales trends, but the analysts remain optimistic that it could do so within the next 12 months. Berenberg reiterates its buy rating on the stock. Shares are up 0.1%.

 

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