This article was automatically generated by Dow Jones using technology from Automated Insights.

Shares of GoDaddy Inc. Cl A rallied 3.6% to $100.52 on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average rising 0.3% to 53,417.16 and the S&P 500 Index falling 0.3% to 7,652.86.

GoDaddy Inc. Cl A closed 33.2% short of its 52-week high of $150.47, which the company achieved on September 10th.

The stock outperformed some of its peers, as LivePerson Inc. fell 4.9% to $2.69, Marchex Inc. Cl B fell 1.7% to $1.76.

Trading volume totaled 1.3 million, compared to the 50-day average of 2.2 million.

Data source: Dow Jones Market Data, FactSet