Unilever (UL) has hired Rothschild to market its 212-year-old Colman's mustard brand as it seeks to address potential competition concerns from the planned combination of its food business with McCormick (MKC), Sky News reported Thursday, citing a Unilever spokesperson and unnamed sources.

McCormick already owns French's, a major mustard brand, the report said.

Rothschild has begun contacting potential buyers, though Colman's valuation remains unclear, the report added.

Talks are ongoing and operations continue normally, the Unilever spokesperson was quoted as saying by Sky News.

Unilever did not immediately respond to MT Newswires' request for comment.

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