Spotify Technology (SPOT) is partnering with Genius on its slate of video series, the company said Friday.
The partnership will let Spotify users stream full Genius Open Mic episodes for the first time, while Verified adds archival episodes alongside new releases, with the two series surpassing 3.7 billion combined views.
The deal also expands the footprint of Verified on Spotify following the initial rollout, according to a statement.
Spotify shares were up 1% in Friday trading.
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