Frontier Group's (ULCC) Frontier Airlines said Wednesday that it has launched a paid add-on feature called "Cancel for Any Reason."

The airline operator said the feature, which is powered by Hopper Technology Solutions software, allows customers to cancel their flights up to 24 hours before departure. It said they can receive up to a full refund depending on which refund option they choose.

The service will be available on the airline's website and mobile app, and customers will be able to purchase it during the booking process, the company said.

Shares of Frontier Group were up 1.8%.

Price: 5.63, Change: +0.06, Percent Change: +1.08