Meta Platforms (META) on Tuesday launched Meta One, a new subscription service offering enhanced AI capabilities and premium features across Instagram, Facebook, WhatsApp and Meta AI.

The service, which has already reached 15 million subscriptions and trials during its phased rollout, includes more than 50 features, Meta said.

Plans start at $2.99 per month for single products, though core app functions and basic Meta AI usage will remain free, according to the company.

Meta said the subscriptions are part of a broader effort to diversify revenue beyond digital advertising.