Louis Vuitton Has Potential with More Accessible Prices

Dow Jones
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1546 GMT - LVMH's Louis Vuitton brand has huge potential if it were to make itself slightly more accessible, Bernstein analysts say in a note. High inflation in the U.S., slower growth in China, and an uncertain environment in Europe have sapped confidence and brought consumers on the back foot, the brokerage says. Coupled with this, price hikes have alienated the so-called aspirational consumers. Louis Vuitton could well deliver better results, they say. Lower average prices should be more than compensated for by volumes, allowing the brand to re-engage with a broader group of luxury consumers, the analysts add.

 

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