YouTube Seen Gaining from Netflix Challenges

Dow Jones
10小時前

1418 ET - YouTube may be able to take a bite out of Netflix's market share, as the streaming giant faces engagement headwinds, HSBC analysts say. YouTube has been gaining more customers who use the platform for TV, capturing a record 14.2% of U.S. TV time in July, the analysts say. Citing Bloomberg, HSBC also says YouTube has tightened its grip on top creators thanks to better payouts, and is now offering a "Shows" feature that mimics Netflix-style episodic series. This comes as people are engaging less with Netflix's original content, the analysts say. HSBC cuts Netflix to hold from buy. Netflix is down 2.2%.

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