Endeavour Group (ASX:EDV) and artificial intelligence firm Quantium launched a shopper data platform that combines retail sales and shopper insights across the Dan Murphy's and BWS liquor store brands, according to a Tuesday statement.

The Distilled Data platform provides trade partners with direct access to store-level shopper behavior across more than 1,700 outlets to guide product innovation, ranging, and localized demand forecasting.

Trade partners will begin accessing the platform from October, Endeavour said.

The company's shares gained 2% in recent Wednesday trade.