McDonald's Pledges Billions in AI, Infrastructure Upgrades

Dow Jones
09/23

McDonald's plans to invest billions of dollars to help its franchisees use AI tools and upgrade their kitchens and menus to better compete with rivals.

The fast-food chain said today that it would allocate around $8.5 billion globally for franchisee rent assistance and capital spending through 2036 as part of a new corporate strategy. The company believes that AI-enabled technology will lead to improved restaurant returns. Examples include using chatbots to help answer questions from workers and a test of voice AI ordering.

McDonald's is also testing hand-breaded chicken in the U.S., and has rolled out a new line of crafted sodas and energy drinks infused with Red Bull this year. The company wants to increase its share in the global beverage and chicken markets by 1.5 percentage points by 2030, while maintaining its position as the biggest fast-food burger seller.

應版權方要求,你需要登入查看該內容

免責聲明:投資有風險,本文並非投資建議,以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請,作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考,不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證,投資者應自行研究並在投資前尋求專業建議。

熱議股票

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10