General Mills Cuts Costs, Focuses on New Products and Marketing Strategies

Dow Jones
09/23

0839 ET - General Mills' turnaround aims to cut costs and launch new products that better resonate with today's consumers. The Cheerios maker is on track to deliver $750 million in savings this year, as the company works to modernize operations, retool its supply chain and become more flexible, CEO Jeff Harmening says in prepared earnings remarks. At the same time, General Mills is fully focused on introducing new products that address shoppers' interest in things like healthy ingredients and bold flavors. "We've also stepped up our marketing game, bringing in new agency partners, building a next-generation content studio, and doubling our use of influencers to maximize our reach and engagement," COO Dana McNabb says. The company is seeing early progress from these initiatives and expects strong results ahead, she adds.

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