Zeta Global (ZETA) said Thursday it has introduced its enterprise operating system, AthenaOS, combining enterprise knowledge with predictive customer behavior models.

AthenaOS is currently in internal testing, with a public beta set for later this year and general availability planned for Q1 2027, the company said.

Zeta also introduced a headless integration tool, Athena MCP, at its Zeta Live 2026.

Separately, Zeta said it is collaborating with Fireworks to build Athena Inference Model using Nvidia's (NVDA) Nemotron architecture. It said the inference model will be part of the AthenaOS beta later this year.

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