The leading waxing franchise continues its category dominance, earning the top spot for the fifth consecutive year
PLANO, Texas, Oct. 08, 2026 (GLOBE NEWSWIRE) -- European Wax Center, Inc., the leading franchisor and operator of out-of-home waxing services, has been recognized in Entrepreneur’s Best of the Best 2026 list, earning the No. 1 franchise ranking in the Waxing category.
Entrepreneur’s Best of the Best list celebrates industry-leading franchises across categories distinguished among Entrepreneur’s annual Franchise 500®. After evaluating over 1,000 franchise brands across more than 150 data points, including costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability, Entrepreneur ranked EWC as the No. 1 franchise in waxing for the fifth year in a row.
“Being named No. 1 in waxing on Entrepreneur's Best of the Best list for the fifth consecutive year is an honor,” said Chris Morris, Chief Executive Officer of European Wax Center. “This achievement reflects the dedication of our franchisees and showcases our shared commitment to delivering an exceptional experience for every guest.”
This ranking reflects over two decades of building a category-leading brand grounded in consistent guest experience and a strong franchise network. EWC offers a full suite of waxing services in over 1,000 centers nationwide and an award-winning product line created for pre- and post-waxing.
The recognition follows a year in which EWC underwent a brand transformation and introduced Smooth, Done Right™. A new brand platform that puts the company's decades of waxing expertise front and center. The transformation extends across the EWC experience, from a refreshed visual identity and new brand campaign to redesigned centers rolling out across the country.
To learn more about opening a European Wax Center franchise, please visit https://waxcenter.com/pages/ewc-franchise-page.
About European Wax Center, Inc.
Founded in 2004, European Wax Center, Inc. is the leading franchisor and operator of out-of-home waxing services in the United States. The Company's highly trained wax specialists receive extensive training and draw on insights gained from more than 100 million waxing services to combine specialized expertise, proprietary techniques, and a guest-first approach to deliver consistent, professional experiences across the brand's 1,000+ locations nationwide. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax®, formulated with high-quality ingredients to make waxing more efficient and less painful, along with proprietary products to help enhance and extend waxing results. For more information, please visit: https://waxcenter.com.
CONTACT: Sophia Tortorella Sophia.Tortorella@zenogroup.com
